McIndoe's piece was outstanding. He can write non-humor!!!

You know, the more I think about Burke's firing, the more I think it had a lot to do with a specific aspect of the "style" they referred to. i.e. His very vocal gay advocacy

Sure, they didn't like his loudness, his media quarrels, etc - it's all bad for the corporate image.

But this ownership group isn't a bunch of 30 or 40 something liberal pot smokers. It's a bunch of older, right wing hardliners who want the ties done up in front of the cameras and who believe that homesexuality is, frankly, wrong.
Of course, they would never admit it. Bad for the brand.

Fact is, there are alot of consumers out there (still) who also believe homosexuality is wrong. And there are many consumers who don't. Point is - Any big business does not want to be perceived as aligning itself with either side. So keeping Burke as the face of the franchise, their most prized possession, was a clear conflict. And, hey, the timing was perfect... the team was a perennial loser under his watch. So no one would suspect the firing was about his gay advocacy.

Just a theory.

That's a crazy assumption to assume that a CEO is a homophobe or believes homosexuality is wrong without any merit to back it up.

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Twitter: @TK12555

I don't need to back it up. It's a theory.

And I think more people are homophobic than not.
But again, they would never admit it.

Also, to take it one step further, even if none of them are homophobic, they still wouldn't want the Leafs affiliated with gay advocacy. Why risk alienating some of your consumers who are homophobes?

Because they are a small minority compared to the much larger group of normal non-wankers who don't have a problem with being gay.

Flip the question around and ask 'Why risk alienating many of your consumers who are not homophobes?'

I've never seen any evidence for this speculation of yours about the ownership group in Toronto.

The Leafs and MLSE continue to be engaged in the You Can Play effort, post Burke firing.

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12 Team H2H League - Keep 6 (+5 under 23yrs)
G / A / +/- / PIM / PPP / SHP / SOG / W / GAA / SV% / SO
C - Thornton, Tavares, Laich(L), J.Staal(L), Smith, Adam
LW - D.Sedin, Gagne, Dubinsky(C), Doan(R)
RW - Malkin(C), Perry, Hemsky, Vrbata, Read
D - Keith, Karlsson, Carlson, Girodano, Girardi, White, Larsson
G - Rinne, Varlamov, Sanford, Elliott

Setting up the play.

Excellent point. Time to shut the book on that theory.

Excellent.
I'm glad to be wrong and I agree... theory put to bed.

Do you really believe this? I hope you're right, but I think the group of people who still don't support gay rights is much more than a "small minority."

At the worst I think the vast majority of people don't care enough either way to let it influence their hockey purchasing decisions. Toronto and area is not exactly a hotbed of conservatism either.

Tell that to the last mayor they elected.

__________________
12 Team H2H League - Keep 6 (+5 under 23yrs)
G / A / +/- / PIM / PPP / SHP / SOG / W / GAA / SV% / SO
C - Thornton, Tavares, Laich(L), J.Staal(L), Smith, Adam
LW - D.Sedin, Gagne, Dubinsky(C), Doan(R)
RW - Malkin(C), Perry, Hemsky, Vrbata, Read
D - Keith, Karlsson, Carlson, Girodano, Girardi, White, Larsson
G - Rinne, Varlamov, Sanford, Elliott

Setting up the play.