Hey this is simply a case of a coach telling a cocky, but talented, player who is boss. Sure he may be marketable and arguably one of your teams best players but as a coach it is your right to jerk them around until they fall in line.
I don't see any downside to this. It isn't like any team has ever had a star player demand a trade just because the coach was being a dick and jerking him around... it certainly hasn't happened in Montreal, right?
Okay, so maybe nobody likes a cynic, but everybody f**king hates those perky optimists!
... and anyway, I make a damn good cynic.