Quote:
Originally Posted by smoothfun
I thought Home Hardeware was an NHL sponsor?
I must admit I'm not sure I agree with this tactic as it is punishing the companies that
support the NHL as a whole.
Don't get me wrong I understand it but , I'm not sure it's fair because ultimately if sales fall , jobs diminish , and it won't be anyone from the NHL who will be out of work or cut hrs.
I believe the best way to fight this is to have the "real" people affected by this lockout speak about their lost income , their not as "Merry Christmass" , etc.The concession stand owners/workers , teens who are working their way through school , cleaners , ushers , etc.
Get big networks to do TV ads with these people in them , more social media bashing/vids , etc. , make the owners & players wake up to the real world!
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Well there's a slightly different approach you can use, if seeking corporate sympathy in our time of need and bitter frustration.. Heh.
Don't write a sponsor company and cry "boycott". Let them know that you are a frustrated NHL fan - and would be a loyal customer of theirs if they stood up to the league and represented the average joe hockey fan.
Some smart marketing exec from Canadian Tire might ponder : "Hey, what if we made some jazzy commercials threatening to pull our sponsor contract with the NHL, because they're cheapening hockeys good name ? Fans might appreciate it, and buy at our stores instead of Home Depot in appreciation. And if a deal got signed 48hrs after our PR move...we'd look like heroes ! "
No sand was kicked in anyones face in the making of this post. 
Ps. *Yes, I'm aware that I used the term "jazzy", and that it's no longer 1974!
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Last edited by 2Evils; 12-11-2012 at 08:34 AM.
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